How to Promote Your Book and Earn More as an Author
By: Denise Willms
You’ve probably been told that it can be very difficult to earn a full-time living as an author.
However, thanks to the many opportunities now available because of the Internet, that’s all changing. It has become much easier for authors to reach a broader audience with their books and develop creative ways of earning an income from their writing.
If you’re an author who wants to better promote your book and earn more money, here are some of the ways you can do so. If you’re working with a publicist or with a publishing company, these strategies will compliment their work too.
Three Easy Ways to Promote Your Book on the Internet
Advertise your book all across the World Wide Web. Writing articles on your topic of expertise is an effective and simple way to start to gain recognition for yourself and your book. You can publish them at reprint article directories and websites that are popular with your target audience.
At the end of the article, be sure to include a resource box that includes a link to your website where readers can go to learn more about your book, download a free chapter, or sign up for your newsletter.
Build some publicity for your book. Press releases are another tool you can use to build recognition and credibility for you and your book. Press releases are no longer written just for the media outlets. You can now publish your press release all over the Internet so they will show up in the search engine results whenever someone searches on the topic of your book. To build some extra buzz, tie your book into a special day or event and write a press release about it.
Become a professional speaker. You don’t need to travel the country to promote your book with speaking engagements. Instead, offer teleseminars and webinars on your subject. This is a great way to build interest in your book and become known as an expert.
Now, Turn Your Expertise into a Money-Making Machine
Once you have a published book and are known as an expert on your subject, people will pay you for sharing your knowledge with them.
Here are some ways you can use your book as a springboard for creating other paid products and services. The more different ideas you develop, the more income earning potential you will have.
Compile the articles you’ve written into an e-book or a special report and sell it. Because a digital book costs so little to produce, you can set it at a much lower price than your book.
Create a paid membership site. Use a membership program like Wishlist or Ning to set up a community that people can pay to join and access your expertise as needed.
Offer paid teleseminars and webinars. If you’ve been offering free teleseminars and events, it may be time to add some extra value and start charging for them. Or you can record your free sessions and sell the recordings and transcripts.
Become a paid consultant. Whatever your area of expertise, you can probably hire out your experience on a consulting basis.
If you promote your book consistently, and work at developing new income opportunities, you can become a well-known author and earn a good income from your writing.
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