The Incorrect Approach at Getting Writing Clients Through Email

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If you’re going to have a career as a freelance writing service or ghostwriting, you’ll need clients. The best way to get them (other than social media and through the Warrior Forum) is by contacting the business owner directly, through email.

For many that are just starting out with a freelance writing business, their approach and introduction in the email may be amateur at best.

I will be providing you some tips below on the proper way to get writing clients through email.

I’m using “Jane Doe” as an example so I can show you exactly what I mean about using an “incorrect” approach at landing writing clients

Hello and good day to you, my name is Jane Doe. I’m contacting you to see if you need freelance writing services. I’m in need of work at the moment. I can supply you with original, keyword-rich content for your website.

I’m looking forward to working with you, please let me know if you are interested.

Thank you for your time. 😉
Jane Doe


The above approach is incorrect, and NOT recommended!

There is a much better approach with attempting to obtain writing clients; one that will convey “you” as more of a professional.

Also, prospect clients want to know what’s in it for them; or how YOU can help them with being more productive or in some other way in regards to the content that is published on their website or publication.


Dear Mr. Jones: (Use a colon and DO NOT misspell names)!

I’ve been reading your publication for quite some time now and finding your topics on financial solutions to be exquisite information for many tax attorneys, bankers, large businesses owners, etc.. 

However, I have a unique twist on financial solutions that would be geared for much smaller business owners. Work from home mothers are always looking into how to manage their finances more efficiently.

I believe I have some well-rounded solutions to help work from home, or stay at home mothers, and also will generally be of interest to your readers.

My name is Jane Doe, and I’ve been writing in the home business niche for nearly 15 years. I’ve been published in ____ and ____. I have just completed a business article on “finance tips for the small, home business owner.”

I believe the above finished piece would highly benefit your publication.

Thank you kindly for your consideration and I look forward to hearing from you.

Jane Doe



Your query letter may be something along those lines…something similar

I hope the above example makes sense to you, and furthermore, you can see that it’s more relevant to today’s home business needs and professions. You’re showing what you can do for their publication, and yet it’s not information over-load.

Prospect clients or editors will not take the time to scroll down a slew of credentials and a life story about how you became an author. They want the information quick, and a few short paragraphs gives it without being too pushy and also gives a bit of detail on how your work would benefit their readers.

Above all, always include in 1 paragraph or 2 on how you can help them in some way; offer a solution to a problem and also find a way to entice their readership.

The subject line of your email message is a whole other topic, and one that I’ll for sure work on and share. 😉

Copyright © All Rights Reserved – Tammy Embrich – Freelance Writer’s Desk


Tammy Embrich is a full time freelance writer, Avon Representative, and a compassionate blogger. She is also the proud grandmother of 2 wonderful grandchildren. You can visit Tammy at Grandparenting Articles and Tips and Makeup Products Online, where you can buy Avon online.

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